BMW Welt Munich, Germany

picture: Marcus Buck

Under Bavarian sky the architectural firm COOP HIMMELB(L)AU creates "BMW Welt" - a centre for brand experience and vehicle delivery. Prof. Wolf D. Prix describes the design as a "chess game on a digital plane". The advances of Computer Aided Design (CAD) have made designs, that were mere dreams in the first years after the founding of COOP HIMMELB(L)AU, possible today.

Their constructions are distinct and immediately recognizable: they are slanted, unusual and outside the box. They design whole experience landscapes to live, work and communicate.