Business, Trends and Lifestyle in Hannover
Date: 15-18 January 2011
Venue: Messegelände Hannover, Germany

Knotted, woven, tufted carpets and rugs (hand-made) at
Domotex 2010. Source: Domotex
The carpet and floor coverings industry has set its sights on Hannover, where
exhibitors and visitors from around the globe will convene from 15 to 18 January
at the DOMOTEX 2011 exhibition. And the signs of a successful outcome appear
excellent. “The international trade fair for carpets, textile and resilient
floor coverings, parquet and laminated coverings is going to further consolidate
its position as the industry’s leading event,” declared Stephan Ph. Kühne,
Member of the Managing Board of Deutsche Messe AG. “The early registration of
many exhibitors and the positive volume of registrations received so far
demonstrates that our clients are optimistic about the future and plan to
utilize DOMOTEX to promote their business,” he concluded.
Running under the slogan of “The Magic of Flooring”, some 1 400 exhibitors
from 60 different nations will showcase the carpet and floor covering trends for
the 2011/2012 season. These will include the latest designs for area rugs,
laminated coverings featuring warm wood optics, stone reproductions in marble or
granite as well as state-of-the-art creative décor in bold, expressive colors.
The parquet segment will feature solid wood parquet, multilayer parquet and
floor boards in a number of wood types, colors and surfaces. And the textile and
resilient floor coverings segment will also highlight new designs for a host of
different application areas.
For international visitors involved in the floor coverings and furniture
retailing sector as well as architecture, interior decoration and design,
DOMOTEX will boast a plethora of innovations and highlights from the residential
and commercial property sector. Here visitors will have access to an extensive
overview of the world market for carpets and floor coverings, where they can
directly compare providers and conditions, while conducting concrete sales talks
and discovering the latest trends and developments — all at a single,
concentrated venue.
DOMOTEX HANNOVER 2011 is also a firm date in the calendar of the skilled
trades. Some 20 percent of all visitors at the leading trade fair for carpet and
floor coverings are active as parquet recliners and floor layers, interior
furnishers and painters. At the upcoming event, more than 180 exhibitors will be
showcasing products and innovations geared directly to the floor laying trades,
concentrated in the exhibition sector of floor laying, cleaning and application
technologies.
DOMOTEX is much more than just a trends and information barometer: Above all,
it represents the global business platform for the international floor covering
industry. 82 percent of exhibitors and 56 percent of visitors come from outside
Germany. The strong business focus in Hannover is underscored by the high
percentage of decision-makers among visitors. Some 71 percent of all visitors
come from top management echelons and 89 percent are involved in purchasing
decisions at their companies. Only at the four-day DOMOTEX show can exhibitors
present their products to such a highly international audience. Here they can
locate the right partners to help them tap new markets and maintain existing
contacts while laying the groundwork for global business relations.

Woven rugs (machine-made) at Domotex 2010. Source: Domotex
DOMOTEX throws spotlight on lifestyle themes
Carpets and floor coverings are an essential design element for interior
decoration. They create a connection between rooms and furniture and are
therefore more than just a key issue for interior decorators, designers and
consumers — they are becoming a lifestyle product per se. The next DOMOTEX will
emphasize this trend. The first port of call for trend-conscious interior
designers and buyers from floor covering and furniture retailers will consist of
the Souk Deluxe special presentation in Hall 20, the FLOORFORUM in Hall 3 and
the Carpet Design Awards in Hall 21.
At the Souk Deluxe presentation, designer Jan Kath will showcase traditional
and modern handmade rugs. The spectrum of these high-end carpets ranges from
classic designs to avant-garde creations. The FLOORFORUM will feature four
interior decoration trends from the 2011/2012 season, presented through the
prism of contemporary rugs by designer Ulf Moritz. And the Carpet Designs Awards
2011 will honor the season’s most attractive handmade rugs.
contractworld: Focus on sustainability
The contractworld.congress will feature talks by internationally recognized
architects and interior designers about the latest developments in their field.
In 2011 the symbiosis of sustainability and architecture will be a key theme at contractworld in Hannover.
Construction is an area which makes particularly intensive use of resources
and materials. For this reason, the relationship between architecture and
sustainability is subject to continual reexamination. Whereas buildings need to
conserve on resources while being economical yet environmentally friendly, they
also need to fulfill a variety of esthetic and ergonomic criteria.
contractworld will explore the topic of sustainability in a number of
different ways. A sharp focus on the practical aspects of the discussion
promises to provide important orientation not just for architects, but also for
business and industry. The event will consist of panel discussions in which
certification enterprises and industrial firms will share their experiences.
New online services for exhibitors and visitors
Deutsche Messe is continually expanding its range of services for exhibitors and
visitors. State-of-the-art online services and Web offerings make it easier for
them to find the information and orientation they are looking for at the show.
The coming event will offer a new mobile trade fair guide: DOMOTEX2go. This
new mobile guide makes all the key DOMOTEX website functions available to users
of cellphones and smart phones. Trade fair visitors can use DOMOTEX2go to locate
exhibitors, products, solutions and events on their mobile phones and to plan
their own personal schedules. The mobile guide also offers an interactive map of
the exhibition site as well as directions between any two points on the DOMOTEX
grounds. The application can be called up at
www.domotex2go.de.
Beginning in October, DOMOTEX website visitors will have access to
informative interviews, news and expert opinions at www.domotex.de. DOMOTEX TV
presents the design highlights of the 2011/2012 season, talking with
manufacturers, architects and designers about the requirements for tomorrow’s
floor coverings.
Further Information:
DOMOTEX Team
Deutsche Messe
Messegelände
30521 Hannover • Germany
Tel.: +49 511 89-0
Fax: +49 511 89-32626
web: www.domotex.de
web:
www.contractworld.com